When we first met Vital Services they were a company nearly three decades old, and using a brand stuck in the 90's. They're a people-first organization helping others day by day, but their brand perception was leaving them with calls asking about staffing and information services. We knew immediately we had to refresh their brand identity and above all, bring in the human element that set them apart so clearly.The results are a friendly, modern brand with bright colors, quirky typography, and a human feel from the web and social that translates immediately to when you meet them in person.